UFC Octagon Features Custom Carpet for Upfront Week

Ultimate Fighting Championship Event Dye-Sub Printed Carpet

Upfront Week is upon us and television advertising executives are scoping out who they want to endorse in the upcoming Fall Season. Upfront Week is a yearly event when television networks entice prospecting advertisers with lavish parties. These Upfront events usually are held in posh ballrooms with cocktails and live performances by popular artists.

This year Largent Studios was tasked with recreating a replica UFC Octagon, and they came to Enhance a Colour to produce a carpet for the Univision Event at the Roseland Ballroom. The 20 foot by 20 foot octagonal shaped carpet featured the UFC logo in the center as it would appear on the floor of the actual Octagon, along with the Univision Radio logo. Printed in two sections using the dye-sublimation process, the carpet was then trimmed to shape then placed on the floor inside of a replica Octagon built for the Upfront event.

During the event UFC fighter Anthony Pettis was on hand to appear in photographs with fans, while performances by various artists also took place. Largent Studios greatly appreciated the quality of the work Enhance a Colour provided, and was “Pleasantly Astonished” to see how “much more brilliant and correct in color the carpet was compared to” items printed by other vendors. The dye-sub process creates much more vibrant colors and crisp graphics by embedding images into the fabric as opposed to solvent inks that sit on top of the surface and look muted in color.

Ultimate Fighting Championship Event Dye-Sub Printed Carpet on the EACGS Shop Floor
Ultimate Fighting Championship Event Dye-Sub Printed Carpet on the EACGS Shop Floor
UFC Carpet inside of the Octagon at the Upfront Event
UFC Carpet inside of the Octagon at the Upfront Event

 

Turning a Blank Space into a Branded Environment

Philips Fabric Wall Displays

For a one day event in Stamford, CT Philips asked Alden Design to convert the empty, barren venue space into a branded environment. Using marketing collateral regarding the products Philips manufactures, Alden designed the graphics that would cover the walls of the event space.

Enhance a Colour prepared the artwork to cover the 215 feet of wall space as well as a 40 foot long half wall. EACGS then printed the graphics depicting the various products, logos and supporting text to fabric using the dye-sublimation process which produces crisp and brilliant images. The fabric backdrops were not attached directly to the walls but instead mounted using Velcro to an aluminum frame system manufactured by the EACGS fabrication department.

The Enhance a Colour installation team set up the space the day before the event, and then returned after the event that evening to take it all down. The event space was successfully transformed for the client’s use and converted back to its original state,  like they were never there. Enhance a Colour is your one-stop shop for event and environmental graphics.

Philips Fabric Wall Displays
Fabric Displays Installed at the Venue
Aluminum Frame System and Fabric Backdrops Being Assembled on Location by the EACGS Installation Team
Aluminum Frame System and Fabric Backdrops Being Assembled on Location by the EACGS Installation Team
Aluminum Frame System and Fabric Backdrops on EACGS Shop Floor
Aluminum Frame System and Fabric Backdrops on EACGS Shop Floor

Enhance a Colour Announces A Revolutionary New Idea In Dye-Sub Printed Fabric

With the addition of Enhance a Colour’s newest dye-sub printer EACGS now prints fabrics that look like they are continuous tone prints.

Our new printer prints up to 126” wide, is greener, faster and has a higher resolution than ever before possible. The new printer allows us to go from the previous dye-sub standard of fixed 80 Picoliter drops of ink (very large drop) to a revolutionary new 10 Picoliter (very small drop) variable drop grayscale head. This means fast and beautiful. With a 10 Picoliter variable drop and full grayscale heads you get an apparent resolution of up to 1200 DPI. Also, with the use of our new Aqua based dye-sub water based inks, we help you to use greener technology that is more environmentally friendly for all your fabric needs.

The benefit to you is that now clients can look at your fabric close up and it looks clean, sharp and like a continuous tone print. You now have the ability to do more POP, POS and Museum Quality work with fabrics; Great Quality, Less Weight, Less Shipping and Handling Cost. Also Enhance a Colour has framing solutions for almost any fabric application whether it is permanent or short term promotion. Enhance a Colour offers you many different fabric options to choose from along with a recycled fabric and all of our fabrics are fire rated.

To learn more, call us at Enhance a Colour to ask for samples from our new printer and let us show you the future of continuous tone dye-sub fabric printing: ask for Jim O’Connor at 1-800-894-0264.