Fidelity Corporation is one of the largest Mutual Fund companies in the world. They wanted to organize a fundraiser for youth music programs with a wall display.
The agency suggested donations for signatures. The concept was accepted, the implementation was the next step in the process. The agency came to Enhance a Colour with their idea to see how to transform it into a reality.
The first location for the fundraising event was in LA and the LA Philharmonic Orchestra. EaC created aluminum frames with fabric stretched over them like giant pillow-cases. Dye-sublimated fabric was used for the images and canvas was used for the signatures. When the signatures overtook the canvas, it was replaced with another blank piece to continue raising money!
The project was a huge success. It is now being done in Houston, Boston, and Chicago.