SoBe Beverages had a prob
lem. They had only three weeks before the convention, limited time and a tight budget, yet they wanted to make a splashy statement at the Night Club and Bar Convention held this past March in Las Vegas. SoBe Beverages hired Danbury, CT-based Enhance a Colour to produce the imagery for its trade show booth, including a three-sided fabric mesh backdrop, vinyl cooler banner wraps, metallic c-print table-panel graphics, and most notably, a 20 x 40-ft dye-sublimated carpet crawling with SoBe’s signature lizards. Working with the promotion agency Enhance a Colour came up with unique and different materials to catch the eye of the show’s attendees. Using fabric mesh people could see inside but could only enter through the portal. Metallics and carpet were used to helped create a one of a kind trade show display.
Enhance a Colour is a full service large format printing company. Our capabilities are vast. The difference from most of our competitors is that we manufacture everything in-house. Enhance a Colour is a true “One Stop Shop” for that person or customer who is looking for help at a “One Stop Service” location. Our aim is to make your life easier and to deliver a quality product that exceeds your expectations. For your next large format printing need, be it small or large, why not give us a try and let us show you the unlimited extent of our possibilities.
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Filed under: Customer Projects, Environments, Event Marketing, Retail, Special Events, Trade Show
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Enhance A Colour was contacted by the AAFL’s promotion agency. In one week’s time the AAFL was setting up tryouts in Orlando, Florida. They needed all types and kinds of signage, carpeting, banners, table coverings, promotional displays for the fans, table tents, directional signage and team logos and flags. The AAFL was going to go to Birmingham, Detroit and Houston. Working with the agency Enhance a Colour suggested that fabric was the way to go for much of the signage. It could be folded, ironed easily and stored for the next event location. The fan displays were created from aluminum and were built to set up in less than fifteen minutes. Three sets of rolling crates were created for storage purposes. FedEx picked up the three crates on Saturday and delivered them to Orlando on Monday morning. Despite for the rain it was a great kick off event! -
Kings Supermarkets, with locations in New Jersey and New York, was looking to change their stores’ image. They had traditionally used vinyl or 24-point board for their in-store displays, supplying each location with 15-24 copies of the same image hung throughout the store. Working with the customer and their ad agency Enhance a Colour demonstrated that using digital technology versus silk-screening print methods would enable Kings to display 15-24 different images per store, with each unique image drawing the customer in more effectively. Dye sublimated fabric helped to enhance the look and the feel of both the displays and the store’s appearance
