Millennialmedia Mobile Advertising Trade Show

Millennialmedia Mobile Trade ShowMillennialmedia Mobile Trade Show

Millennialmedia, a mobile advertising company, exhibited at Internet Week in New York City, June 6-9, 2011.  We helped them create a unique display producing various elements for the event.  Millennialmedia had four 42″ video screens on display that they wanted made to look like smart phones from different manufacturers.  Using acrylics, laser die cutting, flat bed printing, printed adhesive vinyl and sign foam, Enhance a Colour created four realistic phone displays that fit over the screens giving the illusion of a working phone.

A 30′ wide x 11′ high wall backdrop with ghosted images of the Millennialmedia logo printed on fabric using dye-sublimation.  The company’s name and logo were laser die-cut as dimensional letters (20” tall by 2” thick), custom painted to the company’s logo colors and mounted onto 1/4″ thick acrylic.  The lettering was installed using one inch brushed aluminum stand-offs which were anchored to the back wall and the front desk.  A 6′ x 4′ print was also installed in the same fashion after having been flatbed printed to the second surface (back side of the acrylic) using 4c and white UV inks to die-cut 1/4″ acrylic.

Lastly, we produced numerous acrylic displays die-cut to the shape of a hand which were used to hold various phones and tablets to demonstrate the ease of working with Millennialmedia.

Slot Machine Buses!

Slot Machine Bus Wraps
Slot Machine Bus Wraps

Enhance a Colour has been working with The Empire Casino at Yonkers Raceway, in Yonkers, NY to help promote their business.  EACGS prints and professionally installs vehicle graphics with premium 3M vinyl adhesive graphics. With several buses in their fleet, Empire Casino provides transportation for their visitors from local train stations and their parking facilities to the casino at Yonkers Raceway. Their fleet has been designed with bright colors and images found on their various slot machines. These buses create more exposure as they are seen by many on a daily basis on the paths that they take, helping to increase the amount of visitors every month.

Luzianne Iced Tea Summer Mobile Tour

Luzianne Iced Tea Summer Mobile Tour
Luzianne Iced Tea Summer Mobile Tour Tent
Luzianne Iced Tea Summer Mobile Tour A-Frame
Luzianne Iced Tea Summer Mobile Tour A-Frame

Market Reach asked Enhance a Colour to help them create visuals for the Luzianne Iced Tea Summer Mobile Tour.  Working within a two week window with their marketing staff, EaC provided templates and produced a 10′ x 10′ Hutt Style tent top. We used the dye-sublimation process to print the tent on our artist heavy tent fabric.

In addition to the tent, we fabricated a double-sided wall and created an attachment rod.  This allowed the wall to be moved from the back to the middle of the tent allowing event organizers to have space under the tent to produce the product.  Finally, we produced directional 2′ x 3′ A-frame signage to help attract consumers to the tent area.