Austrian Pop-Up Shop at the Openhouse Gallery in NYC

Vacation in Austria
Vacation in Austria

Have you ever wondered what it’s like to visit Austria? Earlier this month, from October 5-19th, the Austrian Tourist Office created a Pop-Up Shop at the Openhouse Gallery in NYC. One of Europe’s hidden gems, this culturally-rich country offers a slew of artistic and culinary pleasures.

At the Pop-Up Shop visitors had the chance to experience what it’s like to visit various tourist destinations in Austria. Enjoy a torte at a replica Viennese coffeehouse, “Cafe Sacher” or see world famous artwork at the “KHM Museum”. While visiting the Pop-Up Shop you also had the opportunity to get information on planning your next vacation from the Austrian Travel Lodge.

M Crown Productions came to Enhance a Colour to create the graphics to transform the Openhouse Gallery space into the Austrian Pop-Up Shop. Enhance a Colour used many different materials and processes in this project. From cut vinyl for windows and door lettering, UV flatbed printing on Fat Head material and Gatorboard for the graphics, to dye-sublimated fabric printing for the backdrops. Our professional installation team installed the graphics throughout the space, creating a beautiful and cohesive look for the Pop-Up Shop.

"The Kiss" Fabric Backdrop
“The Kiss” Fabric Backdrop
Wall Graphics
Wall Graphics
"KHM Museum" Wallpaper and Graphics
“KHM Museum” Wallpaper and Graphics
"Sacher Cafe" Wall Graphic
“Sacher Cafe” Wall Graphic
Cut Vinyl Window Lettering and Graphics
Cut Vinyl Window Lettering and Graphics
Cut Vinyl Lettering and Graphics Aplied to Welcome Desk; Printed Graphics applied to Sandwich Board
Cut Vinyl Lettering and Graphics Aplied to Welcome Desk; Printed Graphics applied to Sandwich Board

This project represents the gamut of the services and products Enhance a Colour offers. Using premium materials and cutting edge technologies, the quality of our work speaks volumes. Call Enhance a Colour to find out how we can help you transform your space, the only limit is your imagination.

 

Columbus Day Gala at the Waldorf Astoria Hotel in NYC

Columbus Citizens Foundation Gala DinnerColumbus Citizens Foundation Gala Dinner at the Waldorf Astoria Hotel

In celebration of Columbus Day, the Columbus Citizens Foundation hosted a black-tie Gala Dinner on the evening of Saturday, October 8, 2011. A tradition since 1944, the foundation members and their guests meet in the Waldorf Astoria Grand Ballroom for an evening of friendship and entertainment celebrating the relationship between Italy and the United States while raising funds for scholarships.

Eating, dancing and live entertainment are only part of the evening. They also celebrate a few special individuals who are leaders in their community. Three men were honored this year including the parade’s Grand Marshall Joseph Plumeri, along with Robert La Penta and Stephen Squeri.

Enhance a Colour created 6 different dye-sublimation printed backdrops for this event. Three banners and stands, one for each honoree, highlighting their individual achievements were created and displayed in the lobby of the hotel. For the stage backdrop in the Grand Ballroom, a 28 feet wide by 20 feet tall backdrop was created featuring the Grand Marshall. The backdrop was flanked by two 4 feet wide banners featuring Stephen Squeri and Robert La Penta.

Banners in Waldorf Astoria LobbyBanners in Waldorf Astoria Lobby

Lighthouse Brands Store for the Fall Season

Lighthouse International is an institution that helps those with vision impairment. Among many resources offered to their clientele, there is a store offering vision-friendly products. Enhance a Colour has worked with the Lighthouse frequently over the years, and this time we helped them brand the store for Fall.

The front store windows were the canvas for this project. Digitally printed duratrans, promoting different products in each display window were installed in light boxes. Fall colored leaves were UV printed on clear adhesive vinyl using the 4-color plus white process, and installed on all four windows, along with the Lighthouse Store logo on the front door.

Lighthouse International Storefront Windows
Lighthouse International Storefront Windows