Transforming a Chrysler Dealership with only digital Wall Coverings

Hargrove needed help promoting a commercial for the 2016 holiday season and reached out to Enhance a Colour for help. A Chrysler car dealership was to be transformed into a dealership run by kids. To convert a traditional Chrysler dealership into an entirely new space with little construction cost Enhance a Colour had the perfect solution, custom printed Wall Coverings. New graphics were printed and fitted to the frames throughout the dealership in less than a weeks time.

Four color dye sublimated fabric was printed, cut to size and silicone edge gaskets were sewn into the edges to fit into the existing SEG framing systems. The client installed the graphics so Enhance a Colour’s installation team wasn’t needed for this project.

Covering existing branding with temporary fabric and pressure sensitive adhesive vinyl can transform the look and feel with minimal monetary commitment. Digital Wall Coverings come in all shapes and sizes and can fit to any space you need!

A custom dye-sub printed carpet was produced for the front entrance scene to add branding as the commercial customers walked in.

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