Samsung teamed up with Romero Britto for the Launch of the Galaxy S8 “Unbox Your Phone” Visual Campaign

Enhance a Colour worked with GoldnFish Marketing, Armonk, NY on a collaboration project between Samsung and pop artist Romero Britto for their Galaxy S8 “Unbox Your Phone” campaign. Britto is known for his unique style of merging tech and art and was the perfect addition to this initiative.
The “Unbox Your Phone” experience was shared with the public on the 500 block of Lincoln Road Mall, with a Samsung X Britto backlit display and giveaways of Britto merchandise.
The mobile backlit booth was 10 ft. W x 5 ft. D x 8 ft. H and could open up to reveal Britto and images to turn into a pivoted 20 ft. x 8 ft. display. The backlit display featured speakers for music and lighting with dye-sublimated fabric on our SEG framing system.
The entire mobile display broke down into 5×8 panels that came down on wheels and connected with hinges.

Job #: 29379 | Client: Gold N Fish | End Client: Samsung

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