Enhance a Colour was called upon by the promotion agency of AXE Hair products to create a 10 ft. by 10 ft. trade show display in under two weeks. The concept was to have two stylists at an event styling hair and giving away AXE products, while simultaneously drawing attention to and promoting the AXE Hair products line. The difficult part was to work in an open space with no walls, be portable and yet have a closed environment. Enhance a Colour’s solution was to use a 10 ft. by 10 ft. carpet, customized with the AXE logo, which tied the space together. We then set up two stylists stations and custom branded the remaining area by creating two self-illuminated, unique, AXE Hair barber poles that were placed in the back of the space, along with two double sided banner stands to close off the space from the sides. We then created two black acrylic tables that were used for product giveaways and were positioned at the front of the booth. The beauty of the space is flexibility, everything is movable and portable so the space can be set up differently depending on the lighting and environment.
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Enhance a Colour
43 Beaver Brook Rd
Danbury, CT 06810
PH: 203.748.5111
FX: 203.730.8413
Danbury, CT 06810
PH: 203.748.5111
FX: 203.730.8413
New York City Office
325 West 38th Street
Suite 810
New York, NY 10018
PH: 212.490.3620
PH: 800.894.0264
Suite 810
New York, NY 10018
PH: 212.490.3620
PH: 800.894.0264




One Response
September 14th, 2009 at 7:12 pm
Banner stands are a simple and very effective advertising tool, perfect for a quick set up for your next event. Needing only one person, anyone can easily erect a roller banner without the need for an assistant.
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