In test stores where a floor graphic ad was used to enhance a brand the turnover in the test shops scored 23% higher than in similar stores without floor graphics ads. Floor graphics ads generated three times as many positive reactions as other forms of in-store advertising..
Floor graphics ads are ideal for drawing attention to a product in a creative way. How about a life-sized ball player advertising sportswear? Or “foot prints” scattered on the ground, showing the way to the shoe department in a store? Further these graphics have proved their usefulness as floor markings in bus stations, shopping centers and sports stadiums, at exhibitions, in airports and in post offices. Pricing is based on size and quantity.
