Schick wanted to promote their razor line to college students. Their promotion agency, Amplitude Marketing, came up with the concept of a traveling tour during the NCAA College Football season. Working with Enhance a Colour they were able to get their tour vehicles out on the road in less than a week’s time. Both the outside and the inside of the pull behind were wrapped using 3M adhesive vinyl and matching lamination. The Ford 350 pickup truck was wrapped on the back quarter panels, removable adhesive was used for the college logos and the stores whose parking lots were used to hand out the free samples. In addition pull up displays were created to help reinforce the message. The vehicles were wrapped indoors at Enhance a Colour.