Ocean Spray’s Summer Marketing campaign started in the Penn Station Train Center in New York. The event agency wanted the look and feel of an old time gas station pumping out today’s Ocean Spray juices. Wooden pump stations were built and wrapped in 3M graphics. A double sided wall and frame was designed to promote the drink and the theme. Four tables with dye-sublimated printed fabric covers were produced to hand out the drinks. Double sided pennant banners with Ocean Spray’s logo were created to add to the event’s nostalgic theme. A speaker stand with matching logos and graphics finished the scenery for the event.