Kings Supermarkets, with locations in New Jersey and New York, was looking to change their stores’ image. They had traditionally used vinyl or 24-point board for their in-store displays, supplying each location with 15-24 copies of the same image hung throughout the store. Working with the customer and their ad agency Enhance a Colour demonstrated that using digital technology versus silk-screening print methods would enable Kings to display 15-24 different images per store, with each unique image drawing the customer in more effectively. Dye sublimated fabric helped to enhance the look and the feel of both the displays and the store’s appearance