SoBe Beverages had a problem. They had only three weeks before the convention, limited time and a tight budget, yet they wanted to make a splashy statement at the Night Club and Bar Convention held this past March in Las Vegas. SoBe Beverages hired Danbury, CT-based Enhance a Colour to produce the imagery for its trade show booth, including a three-sided fabric mesh backdrop, vinyl cooler banner wraps, metallic c-print table-panel graphics, and most notably, a 20 x 40-ft dye-sublimated carpet crawling with SoBe’s signature lizards. Working with the promotion agency Enhance a Colour came up with unique and different materials to catch the eye of the show’s attendees. Using fabric mesh people could see inside but could only enter through the portal. Metallics and carpet were used to helped create a one of a kind trade show display.