Enhance a Colour was called upon by the promotion agency of AXE Hair products to create a 10 ft. by 10 ft. trade show display in under two weeks. The concept was to have two stylists at an event styling hair and giving away AXE products, while simultaneously drawing attention to and promoting the AXE Hair products line. The difficult part was to work in an open space with no walls, be portable and yet have a closed environment. Enhance a Colour’s solution was to use a 10 ft. by 10 ft. carpet, customized with the AXE logo, which tied the space together. We then set up two stylists stations and custom branded the remaining area by creating two self-illuminated, unique, AXE Hair barber poles that were placed in the back of the space, along with two double sided banner stands to close off the space from the sides. We then created two black acrylic tables that were used for product giveaways and were positioned at the front of the booth. The beauty of the space is flexibility, everything is movable and portable so the space can be set up differently depending on the lighting and environment.