The Dannon Yogurt Company wanted a way to show their various locations in the United States. They requested a Unique Corporate Graphic to be placed in their headquarters lobby area to define their Company’s headquarters and various manufacturing locations in the U.S. Needing something that was different and unique, the call was placed to Enhance a Colour to come up with something that would fit this request, be different and yet also be 3 dimensional in nature. The solution also required the ability to add or eliminate locations if changes had to be made in the future.
i3 Marketing, the promotion agency for Dannon, was assigned this task and having worked with Enhance a Colour in the past and having a working knowledge of Enhance a Colour’s many capabilities and services requested our help. After discussions with i3 and Dannon the decision was made to make a map of the United States that was to be set off the wall using brushed aluminum standoffs with additional 3 dimensional pieces that could be affixed to the map to show Dannon’s White Plains, NY headquarters and its three manufacturing plants in the U.S. in Minster, OH, Fort Worth, TX and West Jordan, UT.
The decision was to make the four foot high by seven foot wide map using brushed Aluminum that was first water jet cut to the shape of a US map an then printed in Black and white ink using Enhance a Colour’s digital flatbed printing technology where the sheet is printed directly to it using UV black process and white inks as a gray scale effect for the outline of the states. This gave the map a real hi-tec look which is what the Dannon people were looking for. The headquarters location and the three manufacturing locations were all created using aluminum pieces printed in full color with four color UV process inks that were then mounted to 1/2″ thick black Komatex and then digitally diecut and mounted using a Gorilla type adhesive.
If you are looking to set yourself apart from the rest, wanting to be different and unique and have your message told differently, then call Enhance a Colour and let us show you how.