Warnaco, an American fashion corporation based out of New York City with annual revenue over 1.4 billion USD, re-brands its corporate offices on a quarterly basis. With Warnaco owning several brands such as Warner’s, Olga, Lejaby, Rasurei and part of Calvin Klein, Catalina, Speedo and Anne Cole, this quarter belonged to “Olga”.

Enhance a Colour with its full-array of large format printing and finishing services was called upon to work with Geoff Howell Studio and Agency 212 to provide the “One Stop Shop with the One Stop Service”. Agency 212 provided the creative, Geoff Howell Studio the direction and Enhance a Colour the production and installation services needed for this re-branding. (This was our fifth Warnaco branding assignment.)

The re-branding consisted of the elevator entrance area, the reception area and the corporate showrooms. For the “Olga” brand we created an environment from the moment stepping off the elevators in the vestibule area, by wrapping a wall approximately 96” high by 228” long proclaiming “DISCOVER OLGA positively fitting“ along with pictures of models wearing the “Olga” brand that no one could miss. We also wrapped the five elevator doors with pictures of models wearing the “Olga” brand along with various “Olga” branding messages.