Millennialmedia, a mobile advertising company, exhibited at Internet Week in New York City, June 6-9, 2011. We helped them create a unique display producing various elements for the event. Millennialmedia had four 42″ video screens on display that they wanted made to look like smart phones from different manufacturers. Using acrylics, laser die cutting, flat bed printing, printed adhesive vinyl and sign foam, Enhance a Colour created four realistic phone displays that fit over the screens giving the illusion of a working phone.
A 30′ wide x 11′ high wall backdrop with ghosted images of the Millennialmedia logo printed on fabric using dye-sublimation. The company’s name and logo were laser die-cut as dimensional letters (20” tall by 2” thick), custom painted to the company’s logo colors and mounted onto 1/4″ thick acrylic. The lettering was installed using one inch brushed aluminum stand-offs which were anchored to the back wall and the front desk. A 6′ x 4′ print was also installed in the same fashion after having been flatbed printed to the second surface (back side of the acrylic) using 4c and white UV inks to die-cut 1/4″ acrylic.
Lastly, we produced numerous acrylic displays die-cut to the shape of a hand which were used to hold various phones and tablets to demonstrate the ease of working with Millennialmedia.