Prince Sports is a leader in manufacturing tennis and racquet sports products since 1970 with their invention of the first electronic ball machine. In 2011, they decided to re-brand the company to help them market their innovative products which appeal to avid players around the world. Enhance a Colour re-branded the windows and interiors of their New Jersey headquarters covering them with various graphic applications to create a cohesive branded environment.

To begin, the front of the building’s large section of windows measuring 281″ wide by 243″ high served as an impressive canvas for Prince’s marketing message. Enhance a Colour received a layout to cover the entire block of windows. Our pre-production department divided the images for each of the different sized windows and then setup the files to print the images using 4-color inks on perforated adhesive material.

Next at the front doorway on the windows above the door, the Prince name and tagline was printed using 4-color plus white and black to clear adhesive material welcoming visitors and employees. Moving inside to the lobby, the back wall of the display case needed to be branded. Enhance a Colour printed a 187.5″ x 84″ graphic message using 4-color inks on pressure sensitive vinyl adhesive material that Enhance a Colour’s installers then wrapped with the printed graphic.

Above the lobby, using the company colors and logos, an image was printed as a step and repeat pattern to adhesive material and applied to a 16 feet wide wall. On the adjoining wall Enhance a Colour created three laser cut 3-D 40″ x 34″ logos showing the evolution of the Prince Sports logo. Lastly, cut vinyl adhesive with the Prince name and tagline became the top of the stairwell art.

Installation of Perforated Window Adhesive Graphics

Installation of Perforated Window Adhesive Graphics

Wall Graphics

Wall Graphics

Window Graphics Above Front Door

Window Graphics Above Front Door

Wall Graphics in Display Case

Wall Graphics in Display Case

Cut Vinyl Wall Lettering

Cut Vinyl Wall Lettering

Die-Cut Plexi Logos & Close-up

Die-Cut Plexi Logos & Close-up