Montefiore Medical Center’s mission is to heal, to teach, to discover and to advance the health of the community.  As one of the nation’s best hospitals, Montefiore Medical Center’s leaders wanted to share and reinforce the communication of their mission statement to the community and raise the awareness of the different focuses the medical center has while pursuing excellence in the delivery of care.

Using Pole Banners to Communicate Mission Statement and Raise Community Awareness

Planning – Banner Printing – Street Side Installation

Kevin O’Connor, one of the owner’s of Enhance a Colour, reached out to the medical center’s leadership team looking for ways to help them reach their goals.

Kevin, along with John Fischer, who leads Enhance a Colour’s creative services team, assisted the hospital’s staff in planning the project and obtaining local permits.  Once the outdoor banner design was approved, and the light pole banner, telephone pole banner, and street pole banner hardware selected, several outdoor banners were printed, and finished with reinforced pole pockets.

When it came time for the installation of the outdoor banners, Enhance a Colour’s installation team braved inclement weather to insure the pilot site was ready for client’s review.  After a conceptual review, and subsequent revisions and approvals, additional banners were created in single and double banners variations in two sizes and installed at the remaining locations.

Today, forty-nine pole banners hang along the streets at the three New York City campus locations and the Montefiore Medical Park location.  Each outdoor banner specifies a phrase of the Montefiore Medical Center’s mission, along with a corresponding full color graphic.

For updates on Montefiore Medical Center’s impact on the community, visit the Montefiore Medical Center Newsroom.

Montefiore Communicating their Message Using Outdoor Media

Can Your Business Benefit From Pole Banners?

Light pole banners, telephone pole banners, and street pole banners are most effective in locations where there are a series of existing poles at the location to work with, and you can create a series of outdoor banners to convey your message.  Considering traffic patterns and local ordinances is also important when planning your campaign.  Enhance a Colour can provide a complete turnkey solution including planning site locations, designing artwork, obtaining permits and approvals, printing banners, and installing banners at street side locations.

Outdoor Banners Getting the Message Out to the Community

Give us a call at 1-800-894-0264, speak to one of our environment signage experts, and find the ways we can help on your next project.