Banana Boat, the “coolzone™” Sun Care manufacturer wanted to travel the Nascar Circuit promoting their brand and products.

Amplitude Marketing turned to Enhance a Colour to create a pull-behind vehicle which was decorated inside and out with the Banana Boat brand. A green screen created inside the pull-behind allows photographs of Banana Boat followers to be placed inside the Banana Boat Nascar car. A branded tent created with sidewalls to promote the “coolzone™” Water Blast Game accompanies the touring vehicle. In addition, Enhance a Colour created a magnetic scoreboard to post the winners of the week.