Trident Gum took to the road this summer making nine stops to promote their new Trident Layers product. Working with Trident’s event agency, Enhance a Colour created different interactive displays to engage consumer participation in the event. EACGS produced three 8 foot by 8 foot printed fabric banners, “Color by Numbers” matte backdrops on aluminum stands. Five “Bean Bag Toss” displays printed with die-cut mouths became targets for the fabric custom branded bean bags that customers could toss. Lastly, five pull-up displays illustrating promotional imagery completed the graphics for the traveling event.
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