Since its inception in 1974, Mongoose has always been a maker and an innovator in the manufacturing of premier bikes for the BMX Tour, continually setting new standards and pushing the boundaries of the Sport. In advance of this year’s upcoming Toyota Challenge in Salt Lake City, Utah, the Dew Tour announced Mongoose as the Official Bike Partner of the Dew Tour.
As the official bike partner, Mongoose moves a pavilion from Dew City Tour Event to Event, helping to create brand awareness for the Mongoose BMX Bike brand. Enhance a Colour working with Octagon Marketing, was asked to help promote and create the Mongoose brand by creating the interior ceiling, wall and flooring graphics for their pavilion. The ceiling of the pavilion was 45 feet by 30 feet in size, the two sidewalls were 20 feet by 26 feet and the back wall was 45 feet long. The flooring area was 45 feet long by 20 feet wide. The walls and the ceiling area were printed as dye-sublimated fabric images direct to water repellant Waterfall material as a duotone of black and orange with images of the professional riders interspersed throughout the montage. The flooring space was printed in full color using 10 foot wide Marley Dance Floor material with a slip resistant protective floor over-laminate to resemble a concrete surface. Enhance a Colour delivered the materials to the first stop on the Dew Tour in Ocean City, MD, and with a crew of four men installed all the graphics over a 2 day period.
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