For the annual WBAA Aviation Trade Show held this year in Orlando, Florida in October, there were two promotional advertisement spots available at the foot of the escalators at the Orange County Convention Center. With branding opportunities of 10 ft by 25 ft, Phillips 66 and Wings Card elected to take the spots to promote their brands for all attendees to see. Using an Enhance a Colour developed short-term “Trade Show” carpet which is a dye-sublimated printed carpet top with a rubberized backing, both sponsors addressed brand promotion and booth location with a uniquely, visible and noticeable solution. Enhance a Colour created the two different carpets in a 48 hour period and shipped them using FedEx overnight service to the trade show.