Promoting its world renowned Department of Ophthalmology & Visual Sciences, Montefiore Medical Center and Einstein Medical School of the Bronx, NY, use a ten foot wide curved lightweight portable trade show display booth and a “case to a counter” display to publicize their departments for both patient and recruiting purposes. While dye-sub printed fabrics would be lighter in weight, Montefiore prefers the look of photographic panels for their sharpness and crispness for these displays. Since Montefiore already owns their trade show booth it was easy for Enhance a Colour to retrofit their booth and podium display. Both pieces are portable, easy to set up and break down, come with lights, and are light weight enough that they can be shipped by UPS ground services to and from the various trade show venues.