If you are in the New York City area this holiday season, we hope you can stop and see some of our work at the locations mentioned below:
Macy’s on 34th Street
Macy’s at Herald Square dazzles with some of our window graphics. Working with Jessica Malone-Atkinson of the Sparks Design Group, we used a combination of UV full color process and UV white ink printed direct to clear pressure sensitive adhesive vinyl with a graffiti proof over-laminate to achieve Jessica’s desired window effect. The Enhance a Colour installation team handled this project doing a first surface application of the vinyl that took two days to complete.
MasterCard Holiday Lounge in the Time Warner Building at Columbus Circle
MasterCard created a holiday shopping lounge for MasterCard cardholders at the “Shops of Columbus Circle” in the Time Warner Center. The lounge offers cardholders a place to check their coat, enjoy a beverage and relax after a long day of shopping in New York City. Working with Octagon Marketing, Enhance a Colour designed, fabricated and installed branded elements to create the lounge area within an open space in the mall. Without having the ability to affix any part of the structures to the Time Warner building, Enhance a Colour solved the problem by creating a freestanding coat check closet, branded pillars and half walls. These items, designed with their aluminum pop-pin frame systems wrapped with dye-sublimated printed fabric, fashioned a perimeter around the festive holiday lounge.
Nintendo Worldwide – Rockefeller Center and 48th Street
Nintendo’s Mario is a large moving display sensation that travels 40” up and down in the corner window of Nintendo’s flagship store at Rockefeller Center this holiday season. Enhance a Colour, working with the design and production teams of Tangram International, produced the graphics for the store windows and fabricated the five different motion displays. The colorful graphics printed to 3M pressure sensitive vinyl and the rigid pieces to both clear Plexiglas and white Sintra entice the customers to come in for a better look.
Paul Smith Retail Center on Greene Street in SoHo
Enhance a Colour partnered with Tom Carroll Scenery of Jersey City, NJ to create this two-toned, 16.5 feet wide by 15.5 feet high retail display for the Paul Smith location. Using one of Enhance a Colour’s computerized CNC Routers, we cut the letters out of varying thicknesses of sign foam from 3” down to the thinnest at only 1/4” thick. Enhance a Colour also used the router for 1/2” MDF backer boards that the letters would be mounted to. Then our fabrication department painted all of the pieces using two different color paints and mounted the letters to the backer boards. Enhance a Colour was able to complete this project in a week and a half to meet the installation deadline even though the original quote called for a three week production schedule. Tom Carroll Scenery handled the install on site.
3DEA Company POP UP Store at 29th Street and Sixth Avenue
During the holidays to create interest in their 3 dimensional printers, the 3DEA company enlisted Openhouse.me to create a POP UP store on 29th Street. This location offers a large expanse of window space allowing pedestrians to see what is going on inside the store. Openhouse.me contacted Enhance a Colour to craft the window graphics, which were needed in a rush and done as full color printing to white 3M pressure sensitive vinyl along with solid cut vinyl to create the custom shaped window displays. From receipt of the artwork to the finished installation, Enhance a Colour produced and installed this job in only three working days.
Thank you from all of us at Enhance a Colour, we wish you a joyous and healthy holiday season.