For the Mastercard Company to be visible at The Grammy’s Award Show in Los Angeles, we custom built a pop-pin aluminum frame system that was 10 ft. tall by 20 ft. wide with a customized Printed Fabric Skin that had the MasterCard logo printed in full color.

The logo was deliberately positioned at the 7 ft. height level so that anyone walking the red carpet had to pass under the MasterCard logo to gain access. Even in a very subliminal way MasterCard was in all the pictures.