The very hip retail store Dr. Jays opened a new location right near the Barclays Center in Brooklyn.  They wanted to create an in-store environment as stylish and energetic as their brand, and Enhance a Colour was asked to help.

We transformed the blank white space into a dynamic custom Dr. Jays showcase. To give the environment a feeling of high energy excitement, we covered the area in amazing large-scale graphics. We have the technology to produce the most intense colors in eye-catching detail, and created huge visuals that captivated customers.

The graphics shouted from the walls, climbed the columns, brought on entertainment heat at the heating ducts, and chilled with consumers around the wrapped air conditioning units.   Enhance a Colour’s resourceful installation team worked through the night to avoid interrupting the daytime retail crowds, and the new Dr. Jays store became a huge overnight success.

Down to Detail

  • Baker lifts were used to install all the graphics, from a very high 18 ½ feet up on the wall to a lower spot of 11 feet off the floor.
  • The bright and vivid graphics were printed directly to 3M PSV adhesive vinyl, with an added gloss protective over laminate for the walls and column graphics.
  • We worked around the merchandise that was previously set up and displayed.
  • We wrapped it all – walls, columns, and even right around the air vents.
  • Our installation team worked overnight to ensure the store’s business would be uninterrupted during the day.

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