The Nintendo World Store in New York City’s Rockefeller Center launched the new Disney Magical World video game in style. Working with Tangram International, we transformed a huge area of the store into an entire Mickey Mouse branded environment.

To create a 360 degree Disney marketing arena, a wide variety of displays were produced. We began with the branded custom carpeting. The carpeting was printed using the dye-sublimation process, so the heated ink actually becomes part of the material. The finished piece is rich with color, and brighter and more detailed than seen before. These types of carpets work great for in-store use, since they can stand up to heavy fan foot traffic and can be easily cleaned. Next, we produced the crowd favorite Mickey and Minnie display, by printing on acrylic so the colors would be vibrant with energy.

And the world was just beginning to take shape. We then created a large stunning fabric backdrop to stage the scene behind the counter. Printed adhesive vinyl in eye-catching colors was mounted throughout the store, including on the windows and room dividers. Adhesive vinyl is always a smart choice, since it won’t damage walls and can be easily mounted. As an added feature, we printed and digitally die-cut the custom signage, also to be displayed in the windows. We installed it all, and helped Nintendo bring the Disney Magical World to life.

Down to Detail

By producing a variety of displays, an area of the Nintendo store was transformed into a Disney marketing arena.

  • The custom carpeting was made using the dye-sublimation process, so it could withstand heavy foot traffic and be easily cleaned.
  • The Mickey and Minnie display was made by printing on acrylic and die-cut to shape.
  • The large fabric backdrops were produced using the dye-sublimation process, for vibrant colors.
  • Printed adhesive vinyl was mounted all over the store, including the windows. Adhesive vinyl won’t damage walls and can be easily mounted.
  • We printed and digitally die-cut the custom signage that displayed in the windows.
  • We installed the entire environment.

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