The WBENC National Conference & Business Fair
(June 21-23 in Philadelphia, Pennsylvania)

As a Certified Women Owned and Managed Company and a member of the Women’s Business Enterprise National Council, Enhance a Colour has the ability to work directly with those companies seeking Diversity Vendors as either a Tier 1 Vendor on a direct level, or as a Tier 2 Vendor who works as a strategic partner with the in-place Tier 1 Vendor. This year Enhance a Colour exhibited at the WBENC National Conference and Business Fair in Philadelphia.

The Conference gave us the opportunity to expand our network, spread the word about our company, and the services we offer to help others with their needs for Visual Displays and Solutions.

For Enhance a Colour it was the opportunity for Barbara O’Connor, our President, and Robert D’Errico, our Diversity Growth Specialist, to show how Enhance a Colour could assist the Women’s Enterprise Community as a strategic partner for companies looking for a top of the line “One Stop Shop” for their Visual Needs.

For the event in Philly we put our expertise on display! Our booth highlighted the Enhance a Colour brand by using some of the products we offer to our customers on a daily basis. Our custom branded dye-sub printed pop-up fabric display served as a backdrop to the 32” video monitor attached to the backwall of the booth’s framing system. A continuously looping slide show of product case studies kept visitors to our booth entranced at the wide variety of capabilities Enhance a Colour offers to help them with their visual needs. For the 10 ft. by 10 ft. floor space, we produced a combination of custom printed 16 ounce dye-sub carpet cut in a contour shape to fit next to our vinyl floor material that was UV printed using both 4 color process and white ink to illustrate the differences yet compatibility of the two substrates. We placed a custom printed fabric wrapped podium displaying printed Enhance a Colour informational literature and a 2-sided portable light box which featured fabric and acrylic faced pieces at the front of our booth. The light box is battery powered using a simple remote “clicker” for turning the unit on and off.  In a very tight space we were able to show a lot of capabilities!

While Enhance a Colour exhibited our company at the event, a client of ours HCSC, also exhibited their company using an Enhance a Colour custom created branded fabric pop-up display wall, a portable banner display and a portable branded podium stand for their company.


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