This 2014 marathon season, we were hired by Ryan Partnership to rebrand an interchangeable fabric booth for Nestle Waters. The traveling booth was to be displayed at Marathons throughout the country. The interchangeable fabrics, or ‘multi-skins,’ were needed in order to swap out the names of Nestle Water’s products, as different states drink different brands of their water

New Yorkers, for example, drink Nestle Water’s Poland Springs, but out in San Diego, Nestle serves up Arrowhead. Using our advanced technology, combined with innovative expertise, we developed a booth that could be easily transformed at each Marathon.

In 2013, our skilled carpentry department built a 9 ft. LED back lit table, in the shape of a horseshoe. Depending on the space available at each race, the custom table can stay in the larger shape, or can break down into three separate smaller tables. The design makes the units very portable and easy to ship. The graphics for the table were created in 3D material, giving the feeling of thirst quenching dimension. For 2014, we rebranded clear replaceable skins that cover the pieces, proudly displaying the products and logos of the Nestle Waters brands. The table is plug powered, lighting up excitement for each water.

For the 2014 marathon season, two 20 ft. by 10 ft., and two 16 ft. by 10 ft. custom walls were reused from 2 in. aluminum pipes that connect with pop pins, and are simple to install at each event. Replaceable “Spring Water” branded fabrics easily pull over the walls, displaying tempting graphics to all who run by. Not to let any opportunity go to waste, we also created portable branded recycling cans, all with changeable fabric graphics. Custom road cases were provided as well, so the entire display can be easily put away and arrive at the next marathon ready to run.

As the races continue, we are glad to help Nestle Waters quench the crowds thirst across the nation, and ensure that their branding really goes the distance.

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