Nike Town’s flagship store in New York City wanted to be sure to capitalize on its logical connection to the NYC marathon in 2014. Enhance a Colour (EaC), was contacted by Tangram International to create several large-scale, impactful visual displays, highlighting “race-themed” messages like “Come Train With Us,” “Come Run with Us,” and “Make it Yours.”

EaC produced tunnel wall graphics for the store exits, as well as valances and three huge 10 ft. x 40 ft. lime-green display banners. The banners were all dye-sub printed on sheer voile material, finished with Keder beaded edging, and then installed on grid-like display units throughout the selling floor for a high-quality, contemporary look.

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