Challenge: With only two day’s notice, MasterCard needed a wide range of large-scale visuals for a New Year’s Eve event
Solution: EaC created a staircase wrap, a white gloss vinyl-wrapped sitting area, a bar with decals, 18 column wraps, a photo booth area with backdrop, door decals, fabric table throws and banners for the entrance hallway. All materials were installed overnight on Dec.30th, before Times Square was restricted to public-access.
Date: December, 2014 | Job #: 25759 | Client: Octagon & Sky Events | Secondary: MasterCard | Location: Hard Rock Cafe in Times Square, New York City
Enhance a Colour (EaC) received an urgent request from Octagon & Sky Events at the end of 2014: their client, MasterCard, needed a wide range of large-scale visuals for a New Year’s Eve event at the Hard Rock Cafe in Times Square.
MasterCard needed a staircase wrap, five wrapped bars with MasterCard-branded decals in a sitting area, 18 column wraps, a photo booth area with backdrop, elevator decals, fabric table throws and full color banners to cover a 225 ft. long entrance hallway.
Given artwork only four days before the event, EaC sprang into action to turn the artwork into printed, assembled and installed event materials. The entire EaC 3M-certified installation team worked overnight to ensure all components were assembled and in place, and then quickly departed Times Square before public access was restricted in preparation for the evening festivities.