Earlier this year Market Reach, an experiential marketing firm in Shelton, CT requested help from Enhance a Colour (EaC) to redesign and rebrand the visuals for a two-tent setup for their client’s mobile national tour.

Swedish Match, a Stockholm-based tobacco manufacturer, toured the U.S. during the Fall and Winter season to promote their new Nordic Mint brand and the ability to freeze this product to keep it fresh, so they wanted the tent designs to reflect the theme.

Market Reach branded the two 10 ft. x 10 ft. tents with a “Chill Zone” theme, and EaC produced them using full-color dye-sublimation printed directly on waterfall fabric, both inside and out.

The two tents, one of which was used for sampling and the other as a photographic/promotional opportunity, were quickly and easily set up and just as simply dismantled to travel to the next location.

Challenge: Two portable, branded tents (one for product sampling and one for promo/photo opportunities) for a national mobile tour.

Solution: Two 10 ft. x 10 ft. tents with a “Chill Zone” theme were created using full-color dye-sublimation printed directly on waterfall fabric. The two tents were constructed using Pop-Pin framing for easy set-up dismantling to travel to the next location.

Date: February, 2014  |  Job #: 24346  |  Client: Market Reach  |  Secondary: Swedish Match  |  Location: Nationwide

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