Challenge: The Challenge is to Custom Brand a Four Star plus NYC Hotel for a High End Client Meeting and in the end leave no evidence you were ever there.

The RBC Capital Markets Group wanted to run a High End Client meeting in NYC at the Palace Hotel for some of their better clients yet did not want to feel like strangers in the Hotel. They called Enhance a Colour, due to our one stop full service approach of dealing with meeting planners and making things happen on time and on budget. EaC initially sent one of our Sales Reps and an EaC installer to meet with the Palace Hotel and RBC people to find out what was possible in the way of branding spaces at the Hotel.

Solution: Based upon this meeting with the Hotel and the RBC people we had an idea of what was possible and could make recommendations to RBC. In the end we did floor graphics as directional signs for both the registration areas and to the elevators for the event. We created full color Elevator Door clings using 3M lo-tac PSAV (pressure sensitive adhesive vinyl) for both the meeting floor area and for the break area floor.

For those wishing to use the stairs we created stair risers to brand the fronts of the stairs and as a final touch we added RBC Crests through out the floor areas that were printed in full color, die-cut to look like a shield and printed to Phototex, a lo-tac adhesive material that when removed after the event leaves no residue. To make it a complete Enhance a Colour production we handled the install and the strike after the event. Our RBC customer was happy with the work and service at the Palace, and extended an invitation to Enhance a Colour to do another event. We could not ask for more than that.

 

Date: Febuary, 2015  |  Job #: 25973  |  Client: RBC Capital Markets  |  Location: New York, NY

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