Challenge: GTECH, the leading end to end gaming company and largest global lottery company is also a supplier of Casino games and does promotions in Casinos all over the United States. GTECH needed help with a promotion for the Adirondack/ Finger Lakes Casino that combined PLANTS vs. ZOMBIES, a new casino game. The promotion consisted of a large dye-sublimated printed SEG (silicon edged gasket) Fabric Backdrop and aluminum frame system with two additional dimensional pieces that sat in front of the fabric backdrop depicting Plants vs. the Zombies.

Solution: Enhance a Colour started by creating an 8′ by8′ Dye-sub Printed Fabric backdrop with a sew-in Silicon Edge Gasket all around the perimeter of the fabric piece. The SEG printed fabric slides into a portable aluminum frames system with Metal feet for standing that has carpet bottoms to make sure no floors are scratched when moving the stand around. Along with the printed fabric, we created two different dimensional pieces that were UV Flatbed printed to 1/2″ thick foamcore at sizes that were 63″by 51″ and 72″ by 57″. Each of the pieces after being UV printed were dimensionally die-cut to their final sizes and shape.

 

Date: February, 2015  |  Job #: 25981  |  Client: GTECH  |  Secondary: Adirondack / Finger Lakes Casino |  Location: Finger Lakes Region, New York

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