Challenge: GoldNFish Marketing of Armonk, NY has the OMMEGANG brewery from Cooperstown, NY as their client. They wanted to create a Pop-Up store in New York City to promote their IPA Nirvana Brand of Beer. The concept is that Nirvana makes you feel like you are floating in a cloud. Enhance a Colour worked with GoldNFish to create a Photo Center using a custom built sitting bench and a Retractable Banner stand to promote this idea. The fans of the beer have their picture taken sitting on the bench looking like they are in a cloud and the photo image is emailed back to them creating an email fan base for the brewery. Along with the stand EAC used cut vinyl, 3M PSAV, vinyl banners, fabric banners, custom aluminum framing and flatbed printing to create the store.

Solution: Enhance a Colour used all of our services for this job. Our pre-imaging department set up files to print on different types of media.We used cut vinyl lettering, weeded & pre-masked, for the windows and various inside walls. We printed to 3M pressure sensitive adhesive vinyl (PSAV) and custom die-cut for other spots on the walls. EAC created a dye-sub printed fabric backdrop for the large rear wall at the back of the store, and added full color vinyl banners for outside the front of the store. We added a Retractable Banner Stand at 48″ by 96″ to sit behind a customized photo seat which we created. The customized photo seat began as a concept drawn on a sketch sheet of paper. From this, we created a pattern and fabricated the seat from steel that we cut on our waterjet machine, then welded it together. An application of white 1/2″ Sintra as the seat top along with adding a white fluffy fabric material gave the cloud-like appearance desired. We glued the material to the seat and wrapped the remaining fluffy fabric around the photo recipient to look as if they are sitting in a cloud. The completed customized photo seat creates “Photo Opportunities” for daytime and evening showcases and parties. EAC handled the installation. The biggest benefit to our client is a very good looking pop-up store all handled under one roof, by one crew & done on time, on budget.

 

Date: April, 2015  |  Job #: 26207  |  Client: GoldNFish Marketing  |  Secondary: OMMEGANG Brewery, Cooperstown, NY  |  Location: New York, NY

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