CBS Upfront Party for NFL’s 50th Super Bowl

Brooklyn, NY based Good Sense & Company, a production and creative services agency, created a football experience for the CBS Upfront Party held at Lincoln Center in NYC. Good Sense & Company reached out to Enhance a Colour to help with carpeting and over-sized printed fabric walls for the special event, knowing that EaC’s dye-sublimated custom printed carpets and fabrics would give them the best color gamuts possible and the ability to go as high as 16 ft. seamless by any length needed for this project.

In less than two weeks time, Enhance a Colour created a custom branded football field with repeating 50th Super Bowl Logos throughout with a final size of 100 ft. long by 40 ft. wide. The carpet was done as 10 ft. by 10 ft. sections and installed by EaC’s installers. Enhance a Colour also created seven 16 ft. wide by 10 ft. high CBS New Show fabric walls that went along with our 2” Rental Pop-pin Aluminum Frame systems, where only an Allen Key is needed for setup and sections can be broken down as small as five foot sections. To make a “Super Entrance” we created three branded Step-N-Repeats for the hallways that consisted of one section at 100 ft. long by 12 ft. high and two sections that were 50 ft. long by 12 ft. high. Enhance a Colour installers helped set everything up and after the event did the strike.

The end result, a great party, a huge success and a client that was extremely satisfied with the Enhance a Colour partnership

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