Re-Branding the Prince Sports Headquarters

Prince Sports, is a leader in manufacturing tennis and racquet sports equipment since the 1970’s with their invention of the first electronic ball machine. They wanted to surprise their employees and motivate them with a complete Brand Overhaul to market their new, innovative products which appeal to avid players around the world. Enhance a Colour, as a full service visual solutions company, with design to install, was chosen to make this happen in a 12 hour period. We started at 6:00 PM at night, after employees had left and created a total Brand Overhaul of their Corporate Offices in South Jersey by installing exterior window graphics with their new marketing mission for the world to see and a complete interior overhaul of their headquarters using all types of graphic applications to create a cohesive branded environment.

The front of the building’s windows measuring 281 in. wide by 243 in. high served as an impressive canvas for Prince’s marketing message. After receiving the layout for the block of windows, our pre-production team divided the images for each of the different sized windows. The files were then set up to print the images using 4-color inks on Window Perforated adhesive material.

The Prince name and tagline was printed using 4-color plus white and black to clear adhesive material welcoming visitors and employees on the windows over the front door. Moving into the lobby, the back wall of the display case needed to be branded. Enhance a Colour printed a 187.5 in. x 84 in. graphic message using 4-color inks on pressure sensitive vinyl adhesive material that our installation team then wrapped with the printed graphic.

Above the lobby, using the company colors and logos, an image was printed as a step and repeat pattern to adhesive material and applied to a 16 ft. wide wall. On the adjoining wall Enhance a Colour created three laser cut 3-D 40 in. x 34 in. logos showing the evolution of the Prince Sports logo. Lastly, cut vinyl adhesive with the Prince name and tagline became the top of the stairwell art.

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