Emirates Airlines, Sponsor of the World Tour Challenge, agency of record is Pulse out of London, England. Pulse approached Enhance a Colour to work together to produce the visuals needed for the 2015 US Open Tennis booths for Emirates. Enhance a Colour’s assignment was to act as a bridge between Pulse and their US based trade show company to produce the graphics & visuals needed for the interior and exterior of the Emirates World Traveller booths.
The exterior graphics had to be printed double sided in 4C with full white coverage in some areas and opaque or transparent in others. The materials to be used for the visuals needed to withstand the elements but be able to be removed from the surface of the booths easily after the event. With EaC’s ability to print 4 color + white + 4 color and our in-house creative department, we were able to bring Pulse’s concept to life. As EaC shipped reduced size proofs of the visuals to Pulse in London for approval our installation team did a site survey of the booths to measure the surfaces for the visuals. Twenty four acrylic exterior panels were installed and interior parts of the booth were wrapped with printed 3M vinyl pressure sensitive adhesives. An EaC 10 ft. x 30 ft. custom created dye-sublimated printed carpet was installed by our installation team as a finishing touch in each booth.
Client: Pulse | Secondary:USTA United States Tennis Association | Location: Flushing, NY