Merck & Co., a leading pharmaceutical research company, contacted Domus, Inc., a marketing communications agency, to create visuals for its latest internal marketing campaign (Put Your Focus Forward).

Merck wanted their employees to be interested in the Focus campaign and see targeted messaging as they entered and exited the building and every time they used the elevators. To achieve this objective, Domus designed graphics for the floors, walls and elevators. They then reached out to Enhance a Colour to produce the visuals.

Using the design files supplied by Domus, EaC printed twenty-five different 4 ft. decals and sixteen 3 ft. floor decals. The floor graphics were printed in full color and applied directly to the office carpet and tile floors.

To reinforce the campaign throughout the four story building, EaC was also asked to print and wrap forty sets of outer elevator doors using 3M PSAV (pressure sensitive adhesive vinyl), as well as ten 3 ft. decals for the inside of the elevator cabins.

All install work was handled by EaC’s 3M-certified professional installation team.

 

Job Number: 24895 | Date: July, 2016 | Client: Merck | Location: New Jersey

 

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