Budweiser’s annual “Made In America” Musical Festival in Philadelphia was looking for an aged, earthy feel for their event signage. Sponsored by Anheuser–Busch and produced by Live Nation, the event features several stages that continuously host live music.

EaC printed everything from signs declaring BAR to headers reading ROCK THE VOTE, encouraging attendees to register to vote, directly to wood with a process that allowed the texture of the wood grain to show through. Additionally, 4 ft. x 10 ft. panels of 1/4 in. luan were printed due to the custom size requirements. Over 63 different pieces were printed for direction, location and promotional signage.

 

Job Number: 28183 | Date: September, 2016 | Client: Hargrove | Secondary: Budweiser | Location: Philadelphia

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