Creating an Immersive Environment at the AMC Imax Theatres

Flooring can transform an event right under your toes with dye sublimated carpet. The movie premiere of “The Walk” in NYC, allowed you to walk the tightrope between the Twin Towers just like French high-wire artist Philippe Petit without ever leaving the ground!

The vision of the project was to create a fully immersive environment on the top floor of the AMC Imax Theater in Lincoln Square. Six 8 ft. x 8 ft. SEG frame systems with custom dye-sub printed SEG fabric visuals were produced using varying grayscale images of NYC printed to the fabric.

Several window decals were printed to look like the New York City skyline and lastly, an 81 ft. x 12 ft. carpet was printed in 3 pieces and made to look like you were walking the rope between the Twin Towers. In addition at the completion, a 12 ft. x 8 ft. step and repeat was created for the attendees to use for photo ops. The SEG framing systems were all rented and for the event a 6 person EaC installation team set up all the graphics and a 4 person EaC team took them all down after the event.

Job Number: 26848 | Date: September, 2015  |  Client: Lead Dog  |  Secondary: The Walk

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