The vision was to transform an old hotel room, that was originally an all boys school in the 1800’s, into a Sherlock Holmes era event for Stella Artios Beer Company. The project began with a visit to the venue for a site survey.

We were provided a 12 in. x 12 in. logo and created a step and repeat pattern in red to create all the wall graphics. Two walls were 33 ft. wide by 8 ft. high and the other two walls were 38 ft. wide by 11 ft. high. The second room (the drawing room) had four 20 ft. by 12 ft. walls. Fathead material was used in both rooms so the adhesive did not pull the existing paint off the walls after the event.

A backdrop tapestry was printed 18 ft. by 12 ft. to be hung in one of the rooms as well as 10 double-sided, tear resistant paper prints made to look like an old newspaper.

Being so close to NYC Enhance a Colour having an in-house creative team, full service production capabilities and our own installation team, the job was turned around in two weeks.

Scroll down to see the 21 photos of the job process.


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