The Super Bowl is America’s biggest sporting event and is watched by over 110 million viewers each year. With all of America’s eyes on Super Bowl LI décor and branding, we knew we had to deliver something special for our clients over at Fox Sports and the NFL Network – especially because this year was going to have an unprecedented amount of network branding! However, we rose to the challenge by providing some absolutely stunning banners, logo carpet, and backdrops.
Fox Sports and the NFL Network are known for using sharply detailed, brightly colored, high-quality graphics. To maintain the high standard that people have come to expect, we printed the graphics to paper then heat transferred them directly onto the fabric which produced photorealistic images. Each banner and backdrop was finished using either grommets, Velcro, Keder, weighted chain, or pole pockets. The sizes of these pieces ranged from 3 ft. x 10 ft. All the way to 20 ft. x 30 ft. For pieces with a seam, we sewed a vertical seam and did a visual test before packing.
For additional branding, we produced 4 ft. x 6 ft. Fox Sports carpet logos which required tinting and shading. The Super Bowl logo was UV printed to the bottom surface of clear marley. We then finished it off by die-cutting it to reach its final size of 3 ft. x 3 ft.