Super Bowl and Enhance a Colour! For the fifth year straight, we worked with ZAG Marketing to create a smash hit tailgate party for StubHub, only this time in Atlanta. The StubHub party was hosted in the State Farm Arena, home of the NBA’s Atlanta Hawks, located directly across from the Mercedes Benz Stadium, site of Super Bowl LIII.
Using all three levels of the arena, we transformed the area into a huge StubHub themed party to create a memorable fan experience. We used thousands of feet of dye-sub printed fabrics creating 12 ft. high walls that were as long as 65 ft. The wrapped columns and tables with printed fabrics contributed to the overall visual effect. For the entrances to the arena, the performance stages and for the various games and fan experiences, EAC’s custom printed carpets enhanced the appearance of the environment. Directional signage, freestanding columns using ½”thick recycled corrugated materials, branded cocktail tables and easily repositioned pressure sensitive adhesive vinyl graphics added to the effect.
After initially doing a site survey months ahead of the installation, we sent 6 Enhance a Colour crew members to Atlanta to work with 20 college recruits for the big weekend’s installation. Working day and night for a day and a half, everything was finally set for the fan experience. Once the game was over, we moved back in to take everything down, box it up, and get it set for the return trip to Enhance a Colour’s 140,000 sq. ft. facility in Danbury, CT.