On January 26th, 2023, Highlife organized the launch of Paco Rabanne’s new feminine fragrance, FAME, featuring Elle Fanning at the Lotte New York Palace. The event was designed to increase the brand’s visibility in New York City and showcased a color scheme of shimmering gold a very specific muted pink.

Clients

HighLife Productions (@TheHighLifeProductionsCo)

Materials:

Industrial grade dye-sub carpet

  • 3,500 square feet
  • solid custom color, custom die cut
  • jute-backed, closed-loop
  • has the look and feel of a plush carpet

Solution:

HighLife, the design agency of the FAME launch event, sourced all their muted pink rug from Enhance a Colour. We provided a permanent solution that most suppliers aren’t capable of producing with an exact color match printed to closed-loop carpet cut to various lengths.