To create a true Harry Potter experience for the Broadway production of Harry Potter and the Cursed Child at The Lyric Theatre in Times Square, AKA NYC wanted to place an interactive telephone booth on the sidewalk outside the show which, in the J.K. Rowling movies, transports visitors to the Ministry of Magic when they dial M-A-G-I-C. For a year the booth remained on the street, but it currently lives inside The Lyric Theater. 


AKA NYC (@aka_nyc)


Customized authentic London phone booth

  • programmed flashing lights and playback of recording on entry
  • adhesive vinyl graphics
  • clear cut acrylic to replace glass windows
  • custom metal platform for booth to be level on sidewalk


Enhance a Colour sourced and customized an authentic 1990s-era London telephone booth. Besides printing graffiti-proof adhesive vinyl graphics and creating a metal platform to make the structure level when placed on the sidewalk, we installed lights and speakers on the inside which flash and play a recorded voice when dialing the correct entry.