Wasserman Media Group partnered with Enhance a Colour to create an unforgettable sipping experience at the Kentucky Derby. Wasserman designed the tents for the derby’s official champagne, G.H. Mumm, which we manufactured and installed. The branded pop-up bars were placed all around the Churchill Downs Racetrack and were equipped with endless champagne bottles, one tent having an augmented reality photo booth.


G.H. Mumm (@ghmumm)

Kentucky Derby (@kentuckyderby)

Design: Wasserman Media Group (@wasserman)


Wooden tent, aluminum frame system

Bars and shelving: vinyl-wrapped plywood

Waterfall fabric tent enclosure: dye-sublimated, water-resistant

Logo signs: clear 2nd-surface acrylic, sintra exterior sign


With only four weeks to build five complete booths, our creative department produced detailed schematics of the client’s resolution artwork to reduce production time. The champagne bottles were beautifully displayed on the custom built plywood bars and shelving covered with red gloss laminate and vinyl graphics. To account for varying outdoor weather conditions the fabric walls were dye-sublimation printed to water-resistant fabric. The fabric walls were then affixed to a 2-in pop-pin frame system. Inside each unit was a clear acrylic sign with the G.H. Mumm logo. The tents included an augmented reality experience for customers to take pictures with a phony champagne bottle that would appear to be just popped in photos.

Each of the five units was supplied with a custom platform base to ensure everything remained level. After unpacking our custom-made crates we loaded the trucks and installers for the 12 hour drive to Churchill Downs. On arrival, our installation team assembled the high-end booths which exhibited G.H. Mumm as the official champagne and premier sipping experience of the Kentucky Derby.