Enhance a Colour fabricated and installed a total redesign of an existing structure at the USTA Billie Jean King National Tennis Center in Queens, NY to sell Jacob’s Creek™ wine to spectators, the Official Wine and Promotional Partner of the US Open Tennis Championships. In addition, we customized rolling carts and coolers with Jacob’s Creek branding for use on the Tennis Center grounds.
Clients
Wasserman Media Group
Jacob’s Creek
USTA Billie Jean King National Tennis Center
Materials:
Facade: metal frame
Wood exterior: printed and routed Sintra®
Counters: laminate covering custom steel and wood frames
Walls: Vinyl wallpaper, vinyl graphics
Rolling carts: LED lighting, welded frames, backlit acrylic, dimensional lettering
Solution:
In three days, Enhance a Colour’s in-house installers built out a permanent facade over an existing snack bar at the USTA Billie Jean King National Tennis Center. All graphics and materials were custom-made for Jacob’s Creek™. Included in the design were boxwood hedge panels, a black faux wood exterior, and backlit signage. The bar counter was accompanied by branded rolling carts and Jacob’s Creek™ logo umbrellas.
