Intercontinental Hotels Group, which offers luxury accommodations across the globe, hosted an afterparty event at Intercontinental New York Times Square following the 45th Annual NYU Hospitality Conference. The event included live music, quick bites, and summer cocktails, and  in The Stinger Cocktail Bar & Kitchen. Graffiti artist, Joao Salamao, engaged diners with live painting that captured the essence of the IHG brand while VIP guests were treated to an exclusive experience in the Penthouse Suite.


Design Agency: Likey Co.

End client: InterContinental Hotels Group


Adhesive vinyl logos

  • Bar wraps
  • Mirror
  • Window


To brand the IHG One Rewards event, we applied logos to three mobile bars and a mirror in The Stinger Cocktail Bar & Kitchen. We wrapped another bar counter and an uptown-facing window in The Penthouse Suite.